I lead Ayonow, an independent brand strategy and activation agency operating between La Garrotxa and Barcelona. We work with clients across Spain on projects that reach both national and international audiences.

I hold a degree in Marketing and Digital Communication from UPC and a master’s degree in Brand Strategy from UPF.

My work focuses on brand strategy, helping organisations, companies and professionals define their positioning and build strong, relevant brands. I am particularly interested in the intersection of brand, technology and business, as well as the potential of emerging technologies to transform communication and create new opportunities.

I complement my professional practice by occasionally delivering training to young people and adults through universities, companies and public institutions.

Alongside my professional work, I serve as president of Garrotxa Tech and actively contribute to the entrepreneurial ecosystem by sharing knowledge and supporting entrepreneurs. I also volunteer as the coordinator of Garrotxa Startup, an initiative that offers a unique training programme for aspiring entrepreneurs in the region.