I am driven by
purpose,
not profit.
I lead a strategic, creative, and digital communication agency based between La Garrotxa and Barcelona.
I hold a degree in marketing and digital communication from UPC and a master's in brand strategy from UPF.
My work focuses on brand strategy, helping organizations, companies and individuals define their positioning and build strong, meaningful brands. I am particularly interested in the intersection of brand, technology and business, and how new technologies can reshape communication and create new opportunities.
Alongside my professional work, I am involved in the entrepreneurship ecosystem, sharing knowledge, supporting founders and voluntarily coordinating Garrotxa Startup, a community that connects startups in the region.
Projects I have founded
Ongoing
2017-2025
Failure
2018
Relaunching
2025
Starting
2025
Ongoing
2023-2025
Failure
2010
Relaunching
202?
Failure
2015
Services
Strategies designed to elevate your brand and amplify your impact. From building authentic connections to driving meaningful growth, we align every service with your mission to create lasting value, not just short-term results.
Brand Strategy
Marketing Strategy
Digital Growth Strategy
Entrepreneurship Development
Disruptive Innovation
Process
Step-by-step process crafted to transform your project or territory. From concept to action, we ensure every stage is aligned with your vision, driving impact and sustainable growth.
01
Concept
Creative ideas grounded in purpose, designed to inspire and drive meaningful change.
02
Develop
Transforming ideas into actionable plans that align with your vision and ensure sustainable growth.
03
Action
Executing with precision, turning strategies into impactful actions that make a difference.
04
Analitycs
Measuring results to optimize performance and continuously improve for greater impact.
Media I have been featured in
Professional associations I belong to
aleix@lagares.cat
+34 972 26 00 10
Reina Cristina 9, Barcelona
Pare Nolasc de Molar 1, Olot
